The Peace and Reconciliation domain at the aChord Center works to promote support, both at the level of awareness and through concrete action, for peace and reconciliation between Israelis and Palestinians. This work is grounded in the recognition that social psychology can offer a unique contribution to understanding the psychological infrastructures of societies living under protracted conflict, including the Israeli-Palestinian conflict. In line with aChord’s vision of advancing tolerant, respectful, and equitable relations between groups, our aim is to mobilize knowledge and tools from social psychology that address protracted conflicts, in order to foster public support for ending the violent and bloody conflict.
The Israeli-Palestinian conflict is deep, prolonged, and exacts a heavy human toll. Numerous factors, geopolitical, economic, regional, and others, hinder the resolution of the conflict and the attainment of the long-sought peace. Social psychology offers an additional perspective, one that centers on systems of beliefs, attitudes, and emotions that directly, though often unconsciously, shape how people interpret the reality of the conflict and how they behave in relation to it. This system of attitudes and emotions shapes the perceptions of individuals living in a protracted conflict, regarding the other side, their own group, conflicts more broadly, and the ways in which change might occur, if at all.
The Public Arena

Research
Research in social psychology over several decades has provided extensive knowledge on how national conflicts shape the consciousness of citizens and especially on how this consciousness impedes progress toward potential solutions. At the same time, an important academic field has emerged in recent years that develops science-based interventions aimed both at changing perceptions and positions regarding conflicts and at motivating action seeking to end the conflict and bring peace between nations. Alongside the global knowledge that this field has produced, a great deal of knowledge has accumulated specific to the Israeli-Palestinian conflict.
The work addressing peace and reconciliation at aChord is based on this body of knowledge. We undertake additional research to deepen our understanding of the perceptions and positions of different groups in the Israeli public and how to influence these positions regarding peace and reconciliation. We use a variety of research methodologies, including focus groups, large-scale surveys, field studies, and experimental research.
Field-Based Work
We aim to influence positions, perceptions, and emotions prevalent in the Israeli public regarding the Israeli-Palestinian conflict, by translating innovative academic knowledge into action in the field.
Through consultation, accompaniment, training, and development, we help actors in the field integrate knowledge and tools from social psychology in their efforts to promote ending the conflict and achieving peace. We believe that ongoing work with civil society organizations, with media organizations, and with change agents on social media will help change perceptions and positions and build narratives promoting support for peace and reinforcing the belief that peace and reconciliation between the two peoples are attainable.
Public Department














