Modes of Action

aChord Center is a social-academic organization affiliated with the Hebrew University of Jerusalem that seeks to afford access to the most current theory and knowledge from social psychology for the most influential players in the field of intergroup relations. This mode of action enables us to enhance the effectiveness of initiatives and programs operated by actors on the ground. In consultation with them we build dedicated, effective and research-based practices for addressing racism, discrimination, stereotyping and other negative emotions.

Using our skills in research, consulting, development and training, we help organizations and agencies working in the field to integrate social psychological knowledge and tools into their practice, based on a preliminary sociopsychological diagnosis. In particular, we focus on the educational field, where we seek to promote education for a shared society in formal and informal education; employment and academia, where we seek to promote diversity, inclusion and equality; and the field of civil society that deals with the Israeli-Palestinian conflict, where we aim to advance consciousness and practices that promote reconciliation and peaceful relations.

The research, consulting, development and training services offered by aChord are provided to civil society organizations, public institutions and government ministries, local government authorities, philanthropic foundations, and businesses, with the services tailored to their various challenges and areas of operation. Our aim is to help organizations in diverse contexts deal with the psychological barriers that impede the promotion of equal, respectful and tolerant relations between different groups in Israeli society.

The aChord team includes about 50 staff members, among them social psychologists and organizational consultants. Together we form a professional, research-based organization that combines social action to promote intergroup relations with proven academic theories for changing mindsets and fostering more equal, respectful, and tolerant intergroup relations.

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aChord was founded in 2016 by Prof. Eran Halperin, a faculty member in the Department of Psychology at the Hebrew University of Jerusalem. Eran, a world-renowned expert in social psychology, serves as the organization’s co-chair and senior social psychologist. His publications include over 120 academic papers and three books, and he heads a research lab at the Hebrew University, where more than 30 researchers from Israel and around the world develop effective psychological interventions to foster positive relations between groups in conflict.